• Equinox ad campaign 2014 Equinox Made Me Do It 06

    Equinox Ad Campaign 2014 with Wieden + Kennedy

    Finally, after 3 years of Terry Richardson, Equinox, the high-end fitness and lifestyle gym/club, ditched him in favor of Wieden+kennedy for their 2014 ad campaign. Fashion photographer and controversy expert Terry Richardson headed the Equinox ad campaign from 2011-2013, and generated a fair bit of controversy with a good bit of sleaze thrown in. In addition, the campaigns generated controversy about using thin instead of fit models. And like most things Terry Richardson, there was always the controversy of using sex to sell things. Also see Equinox ad campaign 2013 and Equinox ad campaign 2012. “We looked to our members as the core inspiration for this campaign,” said Carlos Becil,…