Equinox Ad Campaign of 2012 was done by fashion photographer Terry Richardson. The campaign created some controversy as people thought the models were too skinny instead of being fit. This was changed in the Equinox ad campaign in 2013, again by Terry Richardson. Equinox is a luxury fitness company headquartered in New York that has always tried to maintain an upscale image. It caters to the higher end of the gym consumer market and provides many additional facilities to members in addition to regular gym. Equinox does annual ad campaigns to emphasize its brand and from 2011-2013, chose Terry Richardson, the famous (infamous?) fashion photographer to head the campaign. Bonus:…

This is the Equinox ad campaign in 2013. Equinox is a luxury fitness company headquartered in New York that has redefined what it means to go to the gym. The club keeps an exclusive, high-fashion image that helps it to maintain quality and prices. No wonder then that they need a great ad campaign to reinforce that image and attract new members. Terry Richardson was criticized for the ad campaign in 2012 by the Equinox members saying that the models looked too skinny. It seems that the Equinox ad campaign in 2013 actually took the fitness more seriously. After all, fit is not the same as slim and Equinox obviously…