Novig has an ad campaign titled “Just Sports” with Sydney Sweeney that is generating some controversy and buzz. Novig is a sports prediction marketplace, aka sports gambling. They are far behind other companies in this niche, so seemed like throwing a hail mary with a provocative ad campaign makes good business sense. And the gamble seems to have paid off, at least in terms of getting people to talk about the ad and thus the company, Novig. Sydney Sweeney is no stranger to controversy especially after her American Eagle ad campaign “Sydney Sweeney Has Great Jeans”. The controversy so far has revolved around the ad campaign objectifying women athletes. Unlike…