Equinox Ad Campaign 2012 with Fashion Photographer Terry Richardson
Equinox Ad Campaign of 2012 was done by fashion photographer Terry Richardson. The campaign created some controversy as people thought the models were too skinny instead of being fit. This was changed in the Equinox ad campaign in 2013, again by Terry Richardson. Equinox is a luxury fitness company headquartered in New York that has always tried to maintain an upscale image. It caters to the higher end of the gym consumer market and provides many additional facilities to members in addition to regular gym. Equinox does annual ad campaigns to emphasize its brand and from 2011-2013, chose Terry Richardson, the famous (infamous?) fashion photographer to head the campaign. Bonus:…
Equinox Ad Campaign 2013 with Fashion Photographer Terry Richardson
This is the Equinox ad campaign in 2013. Equinox is a luxury fitness company headquartered in New York that has redefined what it means to go to the gym. The club keeps an exclusive, high-fashion image that helps it to maintain quality and prices. No wonder then that they need a great ad campaign to reinforce that image and attract new members. Terry Richardson was criticized for the ad campaign in 2012 by the Equinox members saying that the models looked too skinny. It seems that the Equinox ad campaign in 2013 actually took the fitness more seriously. After all, fit is not the same as slim and Equinox obviously…
Interview with Olga Pazilova of Nothing to Wear Shop
Olga is a fashion entrepreneur, helping women choose their wardrobe at an affordable price. She runs a successful eBay store – Nothing to Wear for her fashion collections (this is a reincarnation of Rich and Fabulous store that Olga ran for a while). She was in New York to attend a fashion conference and I was able to catch up with her and chat about her business, fashion and tips she has in these areas. Olga has also recently started her own fashion blog that you should definitely check out for latest ideas and tips on fashion. After all, she knows what she’s talking about! Hope you enjoy the interview…
New York Street Fashion: Orchard Street Lower East Side
Lower east side is a great neighborhood with a wide variety of fashions on the streets. Today was a street fair on orchard street, and this was quite different from regular night life that lower east is famous for. The temperature was 85-90 degrees (Fahrenheit of course!) and near the peak of summer. It was great to see a very diverse group of people with eclectic fashion tastes. Here are some pictures for New York street fashion on Orchard street in lower east side. The View from the Top, between Stanton and Rivington: No fair is complete without the music of course. Here’s the talented comedian and musician Anthony Kapfer…
Media Manipulation: Ryan Holiday does it Again!
For those who do not know, Ryan Holiday is the man behind marketing for American Apparel, and the media strategist behind people/brands like Tucker Max. He gave a Keynote at TNW conference in Europe 2013 about media manipulation. He should know. He wrote a book about it: Trust me, I’m lying Ryan presents a small section of his journey as what can only be described as guerrilla marketing for the information age. He talks about some of his marketing campaigns for American Apparel and how they go picked by blogs and thus by the media. His whole point is to show how easy it is for crap to sell, and…
Fashion for Older Men and Women
Brash like Richard Branson? Photo credit: Business Insider Does Richard Branson personify the ideal style of the man in the 60s? He is, after all, 62 years old. Love him or hate him, you can’t usually ignore him which is what fashion is all about at some level. Not everyone of course can be like him. However, this post isn’t about Richard Branson. It is about men and women and their interest in fashion. And why the younger generation care. The New York Times talks about this in an interesting article. They reference the book Advanced Style by Ari Seth Cohen quite often. I covered his blog Advanced Style in…
Cameron Russell on Being a Model: Genetic Lottery + Legacy
Cameron Russell gave an interesting TEDx talk. Here are some key takeaways: Image is Powerful. It is also superficial. There is little we can do to improve how we look. How we look, however, has a huge impact on our lives. Pretty white girl = sexy girl (in the modeling industry) Being a model is about a genetic lottery (tall, thin). Being a model is about legacy (being white). Socially constructed concepts of beauty – tall, slender figures, femininity, white skin. She talks about how being beautiful/pretty has helped her in life, from avoiding speeding tickets to getting actual dresses for free when she forgot to bring her wallet. It…
Dolce and Gabana are Officially Billionaires – The Rise of Fashion Consumerism
Dolce and Gabana are officially billionaires. This news comes on the heels of Amancio Ortega, the owner of Zara, becoming richer than Warren Buffett and thus the third richest person in the world. The Milan based billionaires now join the elite list of 10 figure net worth individuals. Their fortunes seem to rise, just like Zara, as the economy improves and more and more people are becoming increasingly fashion conscious. May be the internet is partly responsible for making fashion trends and therefore select fashion retailers more trendy or desirable. It seems that in the years ahead, we’ll see a lot of winners and a few losers. As the market…
Nissan Teams up with a Fashion Mag!
Everyone in the fashion world knows the magazine ELLE and everyone has probably heard of Nissan, the car maker. What do they have in common? Nothing really, except they are coming out with a partnership! You read that right, Nissan is teaming up with ELLE to come up with Nisan Micra ELLE. Whether this is a smart move or a dumb move, only time will tell. This is really interesting, nonetheless. Nissan isn’t Ferrari and definitely has to define and carve out a brand and a nice for itself, and teaming up with one of the most popular fashion magazines just might do it. On the surface, Nissan and ELLE…
Ford Fusion Fashion’s Night Out in New York
Vogue’s Anna Wintour and Ford senior designer Anthony Prozzi celebrate Fashion’s Night Out at Ford Fusion’s Eco-Design Pop-up. All New Yorkers know the annual ritual called Fashion’s Night Out where you can try to score some great deals on your favorite brands and all shops. From the biggest chains and luxury department stores in Midtown to the mom and pop boutiques in SoHo, everyone is trying to attract shoppers and customers for a lifetime. Along with all the regular brands, there are some unique events that stand out. Ford Fusion is one of them. It doesn’t typically belong with the fashion crowd, but if you think about it, a car…
