Jan 082016
 

Equinox, the New York based gym and wellness company is back with its 2016 ad campaign from the Portland based advertising agency Wieden+Kennedy. The shoots are courtesy of photographer Steven Klein. The theme this year revolves around socially responsible causes, with the tagline for the images as ‘Commit to Something’.

Over the years, Equinox has evolved its advertising campaign to attract its clientelle better. The earlier versions of the ad campaign by the fashion photographer Terry Richardson were criticized as being too sexualized. Equinox has moved away from hyper-sexualized images in the last couple of years and is continuing that trend in 2016 as well.

Also check out

Equinox Ad Campaign 2015

Equinox Ad Campaign 2014

Equinox Ad Campaign 2013

Equinox Ad Campaign 2012

Equinox Ad Campaign 2016 Commit to Something 01

Equinox Ad Campaign 2016 Commit to Something 02

Equinox Ad Campaign 2016 Commit to Something 03

Equinox Ad Campaign 2016 Commit to Something 04

Equinox Ad Campaign 2016 Commit to Something 05

Equinox Ad Campaign 2016 Commit to Something 06

Equinox Ad Campaign 2016 Commit to Something 07

 Posted by at 10:27 pm

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