Jan 202014
 

Equinox Ad Campaign of 2012 was done by fashion photographer Terry Richardson. The campaign created some controversy as people thought the models were too skinny instead of being fit. This was changed in the Equinox ad campaign in 2013, again by Terry Richardson.

Equinox is a luxury fitness company headquartered in New York that has always tried to maintain an upscale image. It caters to the higher end of the gym consumer market and provides many additional facilities to members in addition to regular gym. Equinox does annual ad campaigns to emphasize its brand and from 2011-2013, chose Terry Richardson, the famous (infamous?) fashion photographer to head the campaign.

Bonus: Here’s the ad campaign video for these images.

I would love to hear your thoughts. Do you think the models are too skinny? Too much flesh? Cheesy? Raunchy?

(Click on the images to enlarge)
Brainpower. By Equinox.
Equinox ad campaign 2012 BrainPower

Coordination. By Equinox.
Equinox ad campaign 2012 Coordination

Determination. By Equinox.
Equinox ad campaign 2012 Determination

FlexAppeal. By Equinox.
Equinox ad campaign 2012 FlexAppeal

Focus. By Equinox.
Equinox ad campaign 2012 Focus

Rejuvination. By Equinox.
Equinox ad campaign 2012 Rejuvination

Victory. By Equinox.
Equinox ad campaign 2012 Victory

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 Posted by at 11:12 am

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