Zara is today a household name for being one of the best “fast fashion” companies that provides affordable fashion to the masses. It is part of the broader Inditex’s brands — Zara, Zara Home, Bershka, Massimo Dutti, Oysho, Stradivarius, Pull & Bear and Uterqüe and they all follow the same model of making fashionable clothes and accessories following the latest trends that are well made and far cheaper than most other expensive brands. The New York Times published a nicearticle about Zara and fast fashion that I highly recommend reading. Here are some insights from that article: 1. Fast fashion like Zara is picked up by demand and consumer comments.…