American Apparel
Media Manipulation: Ryan Holiday does it Again!
For those who do not know, Ryan Holiday is the man behind marketing for American Apparel, and the media strategist behind people/brands like Tucker Max. He gave a Keynote at TNW conference in Europe 2013 about media manipulation. He should know. He wrote a book about it: Trust me, I’m lying Ryan presents a small section of his journey as what can only be described as guerrilla marketing for the information age. He talks about some of his marketing campaigns for American Apparel and how they go picked by blogs and thus by the media. His whole point is to show how easy it is for crap to sell, and…