Jul 082013

Olga Nothing to Wear

Olga is a fashion entrepreneur, helping women choose their wardrobe at an affordable price. She runs a successful eBay store  – Nothing to Wear for her fashion collections (this is a reincarnation of Rich and Fabulous store that Olga ran for a while). She was in New York to attend a fashion conference and I was able to catch up with her and chat about her business, fashion and tips she has in these areas. Olga has also recently started her own fashion blog that you should definitely check out for latest ideas and tips on fashion. After all, she knows what she’s talking about!

Hope you enjoy the interview

Sidney: Tell us a little bit about yourself – how exactly are you into the fashion industry
Olga: I am originally from Russia and I moved here when I finished college. I have a major in business. Here I worked in few different fields, from bartending to personal trainer! But fashion is something that always interested me. I always liked to wear nice clothes but I never considered it as a career until recently.

Sidney: When did you come to New York?
Olga: About 6 years ago

Olga Nothing to Wear

Sidney: How do you like the fashion world as compared to the other jobs that you’ve had?
Olga: I like it much better because it is something I really enjoy doing. Plus, I really enjoy working for myself so I can set my own hours and terms. I feel like everything I do is going to pay off. I know this is something for me – I like the freedom of making my own hours.

Sidney: Did you own any businesses before getting in the fashion industry?
Olga: No, but I have a degree in business. I was planning to get a regular 9-5 job working for someone else, but it didn’t work out quite as well, so I decided to try something different.

Sidney: Do you have any modeling experience personally?
Olga: I do have some modeling experience but it was mostly for fun. I participated in a few events and shows and few photo-shoots. I was also in a TV commercial but I never considered it as a job.

Sidney: How did you get started with the idea to have a fashion shop on eBay?
Olga: It started just as everyone else – just selling my own things. I’ve got way too many clothes and I love shopping! So I decided to sell something and buy something new. I watched this TV Show House of Consignment about Chicago online consignment store and I found it very inspiring that you can actually make a living off of it. I decided to give it a try and so far it’s been fun.

Olga Nothing to Wear

Sidney: Do you drop ship or do you personally pick everything?
Olga: I personally pick everything on my store.

Sidney: Tell me one thing that you like about the fashion industry the most.
Olga: I like that it’s a great way to express yourself and show your creativity and vision. It just makes you feel good, as someone said “Fashion is Wearable Art” and I agree with it. It makes you feel happy. It’s a very positive and beautiful industry.

Sidney: It must be very competitive though?
Olga: Yes, it is indeed very competitive!

Olga Nothing to Wear

Sidney: Where do you usually find your customers?
Olga: This is one of the reasons I started on eBay and not on my own website because eBay already has a customer base. Millions of people already shop on eBay so you don’t have to work that hard to try to get people to your store. There are also lots of people selling on eBay so you have to stand out.

Sidney: Are you active on social media?
Olga: I keep my Facebook page up to date and I am also active on Instagram.

Sidney: If you have to pick one thing that makes you special among so many sellers on eBay, what would you pick?
Olga: I try to provide the best customer service and I am top rated at everything I do. I also sell designer clothes for an affordable price and it isn’t easy to find.

Olga Nothing to Wear

Sidney: How and where do you personally shop?
Olga: I really like designer clothes but I am also a very savvy shopper. July is a great month to hunt for sales and bargains! I love to stock up on some unique items. I also have a very specific taste, so I know what I like and don’t like. That’s why I really like to go shopping by myself and not with a group of friends!

Sidney: How would you describe your fashion sense?
Olga: It’s trendy. I try to stay up to date with all the latest fashion trends but I also like to make it personal and unique. I would never buy something because something is in style right now and everybody else is wearing it. I like to have my own twist on these and make trends personal.

Sidney: Any special pieces of jewelry you own?
Olga: I like both real and fashion jewelry. I like it to be something special. My favorite piece is a vintage necklace that my boyfriend got for me. I really like vintage jewelry because there’s always an intriguing story behind it. When he got me this piece, I did some research about it and found out that it was made in 1920s, so it’s been out for a while. It still looks really beautiful – they used to make some really good pieces back then. I always wonder what occasion it was made for.

Olga 06

Sidney: You’ve been in Russia and the US. How would you compare the fashion sense of the two countries?
Olga: I think here people are a little bit more casual. I live in Virginia beach so I see most people in flip-flops and shorts all the time. Even in nice restaurants this is the case. I even went to see a play and people were in jeans and flip-flops. In Russia people really like to dress up. If you go the grocery store it feels like you’re in a fashion shop or something! Everyone wears heels and makeup. People really like to show off and dress up.

Sidney: What do you think about New York in general?
Olga: I love New York. I feel like home here – it’s one of my favorite cities. I visit here more than any other city. I know a lot of people don’t like it because it is busy and crowded but it doesn’t bother me at all. I love big cities.

Sidney: You’ve been in the fashion industry for a while now. Any advice to people coming into the industry who are new?
Olga: Do what you love. There was great advice from Oprah Winfrey who said “First find what you love, then figure out a way to make money from it”. I’d say find something you really like doing and then put all your passion and time into it and it will work. It never hurts to try. Even if it doesn’t work out, you can do something else but at least you won’t regret for the rest of your life that you didn’t try something.

Olga Nothing to Wear shop

Check out Olga’s Facebook page and her shop.

 Posted by at 9:55 pm
Jun 022013

Lower east side is a great neighborhood with a wide variety of fashions on the streets. Today was a street fair on orchard street, and this was quite different from regular night life that lower east is famous for. The temperature was 85-90 degrees (Fahrenheit of course!) and near the peak of summer.

It was great to see a very diverse group of people with eclectic fashion tastes. Here are some pictures for New York street fashion on Orchard street in lower east side.

The View from the Top, between Stanton and Rivington:

Orchard Street Fair Fashion 01

Orchard Street Fair Fashion 02

Orchard Street Fair Fashion 03

Orchard Street Fair Fashion 04

Orchard Street Fair Fashion 05

Orchard Street Fair Fashion 06

Orchard Street Fair Fashion 07

Orchard Street Fair Fashion 08

Orchard Street Fair Fashion 09

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Orchard Street Fair Fashion 12

Orchard Street Fair Fashion 13

Orchard Street Fair Fashion 15

No fair is complete without the music of course. Here’s the talented comedian and musician Anthony Kapfer to entertain the crowd (perhaps not his usual crowd, but hey, we all improvise don’t we!)

Orchard Street Fair Fashion 14

Summer fashion in New York is always interesting, even more so when it’s in lower east! What do you think?

 Posted by at 3:51 pm
May 112013


For those who do not know, Ryan Holiday is the man behind marketing for American Apparel, and the media strategist behind people/brands like Tucker Max. He gave a Keynote at TNW conference in Europe 2013 about media manipulation. He should know. He wrote a book about it: Trust me, I’m lying

Ryan presents a small section of his journey as what can only be described as guerrilla marketing for the information age. He talks about some of his marketing campaigns for American Apparel and how they go picked by blogs and thus by the media. His whole point is to show how easy it is for crap to sell, and how the media and marketing world are in bed with each other, ultimately screwing over the consumer, which is you and me.

It is not just that Ryan uses some of the classic techniques of Guerrilla Marketing such as creating a controversy. Of course he goes above and beyond.

American Apparel Ad
American Apparel Ad 2012

In the first part, he talks about how he gamed HARO – Help A Reporter Out. The scary part is the way HARO is sold to the general public and to the journalists. For the journalists, it is a place to find sources and for the general public, it is a marketing machine. Sell yourself to the journalists and get free publicity. That’s definitely not the highest journalistic standard you’d expect from publications such as the New York Times. Minimal fact-checking, if at all. Ryan just calls them out.

For the icing on the cake, he uses his own story about how he essentially made a fool of the print media and makes it go viral! Starting from a story in Ryan is able to gather a bunch of “respected” media outlets to pick his story up.

The scary part is how easy it is to manipulate the media and how these images and concepts are in your face all day long with the progress of the internet and information becoming a cheap commodity that everyone competes for eyeballs.

American Apparel Older Model Jacky

He even talked about how he leaked some images and got it published on blogs online. Many of the marketing strategies that he mentions seem outright unethical but they have proved immensely successful. I suppose the whole debate about them and his strategies is part of his bigger picture of advertising for his clients.

I don’t know how I feel about the whole talk now – it is probably just aimed at a completely different demographic who don’t know much about him and he wants to get his name and brand out there, waiting for blogs to pick it up. Oops! It’s brilliant nevertheless. A small con as part of a larger con.


 Posted by at 3:44 pm
Apr 272013

Richard Branson Kite surfing

Brash like Richard Branson?
Photo credit: Business Insider

Does Richard Branson personify the ideal style of the man in the 60s? He is, after all, 62 years old. Love him or hate him, you can’t usually ignore him which is what fashion is all about at some level. Not everyone of course can be like him.

However, this post isn’t about Richard Branson. It is about men and women and their interest in fashion. And why the younger generation care.

The New York Times talks about this in an interesting article. They reference the book Advanced Style by Ari Seth Cohen quite often. I covered his blog Advanced Style in my previous post on street style for older women. From the New York Times article,

But it’s worth remembering that, notwithstanding their aging, the boomers are still the generation that gave us the famous boardroom credo “Nobody wants to see old people on TV/in the movies/in advertisements.” … So it’s not the new old who are driving this fascination. It’s the young. Scratch the surface of youth culture, and a kind of Eldertopia is revealed, a pro-aged paradise lovingly promoted by people who are themselves not even close to middle-aged.

For whatever reason, the younger generation and the youth culture, or at least a smaller sub-culture, is fascinated with old age and older fashion. Whether this is out of genuine interest or a way to conceal and hide the fact that we all get “old and different” is up for debate. However, this cultural revolution does bring us some very interesting fashion tidbits.

It is an interesting combination of both men and women. While the men are seen more ‘macho’ like Branson above, women are seen as more ‘classy’ as Betty White below. Of course such gender differences shouldn’t come as a surprise, and of course you have elegant men and raunchier women but the part of the subculture seems to have a preference already.

Betty White

The cultural values of the younger generation also, to a great extent, revolve around themselves. When they are interested in the older women or men fashion, they still want to see a part of themselves, a part of their culture reflected. This is why concepts and images that include a combination of older women with younger men or younger men with older women are so popular. Think of Ryan Gosling with his mom, for instance. Now wouldn’t that be a weird combination for the boomer generation to appreciate!

Ryan Gosling with his Mom

What are your thoughts on older women and men fashion?

 Posted by at 5:44 am
Jan 172013

Cameron Russell

Cameron Russell gave an interesting TEDx talk. Here are some key takeaways:

  • Image is Powerful. It is also superficial.
  • There is little we can do to improve how we look. How we look, however, has a huge impact on our lives.
  • Pretty white girl = sexy girl (in the modeling industry)
  • Being a model is about a genetic lottery (tall, thin).
  • Being a model is about legacy (being white).
  • Socially constructed concepts of beauty – tall, slender figures, femininity, white skin.

She talks about how being beautiful/pretty has helped her in life, from avoiding speeding tickets to getting actual dresses for free when she forgot to bring her wallet. It is an interesting talk with interesting insights. You don’t have to agree with everything she says, but it at least makes you think. What are your thoughts?

Photo Credit: theqspeaks

 Posted by at 1:06 am
Jan 162013

Dolce and Gabana

Dolce and Gabana are officially billionaires. This news comes on the heels of Amancio Ortega, the owner of Zara, becoming richer than Warren Buffett and thus the third richest person in the world. The Milan based billionaires now join the elite list of 10 figure net worth individuals.

Their fortunes seem to rise, just like Zara, as the economy improves and more and more people are becoming increasingly fashion conscious. May be the internet is partly responsible for making fashion trends and therefore select fashion retailers more trendy or desirable. It seems that in the years ahead, we’ll see a lot of winners and a few losers. As the market expands, companies can get increasingly competitive.

Fashion retailers that will survive would be the ones who can quickly adapt to the new competitive scenarios and make sure their trends and statements are heard by the world. Marketing, for example, needs to take on a completely new and different direction (Zara rarely advertises even now). They also need to understand the changing needs of the fashion consumers.

What are your thoughts on this news?

 Posted by at 4:50 am
Jan 052013

Everyone in the fashion world knows the magazine ELLE and everyone has probably heard of Nissan, the car maker. What do they have in common? Nothing really, except they are coming out with a partnership! You read that right, Nissan is teaming up with ELLE to come up with Nisan Micra ELLE. Whether this is a smart move or a dumb move, only time will tell. This is really interesting, nonetheless.

Nissan isn’t Ferrari and definitely has to define and carve out a brand and a nice for itself, and teaming up with one of the most popular fashion magazines just might do it. On the surface, Nissan and ELLE would target a similar kind of a person. Would also be interesting how certain dealers feel about it, like S. Florida’s Pompano Nissan dealer.

Whatever the marketing material says, I for one am interested to see how this evolves, because it means that bigger and bigger brands that seemingly have nothing to do with fashion are seeing its utility. Fashion isn’t just about clothes or makeup, it is about a psyche. Brands are beginning to realize that what’s most important to their customers is the story they tell, and by associating with well known fashion entities, they can reinforce a belief about their product that traditional marketing just cannot.

By the way, the partnership is serious – you’ll see ELLE all over, from the tailgate to the floor mats. It shows that Nissan is serious about branding itself to its target audience as something affordable that will change their life for the good through trusted company.

Of course the partnership can be seen to be two ways – ELLE should also benefit by being seen to be associated with Nissan. It is free publicity after all, as more of these cars populate our streets. It will also improve awareness of the brand among people who are not particularly fashion enthusiasts but would be curious now. I think it is a smart move for ELLE as well, because they can now tap into a demographic that was closed for them before – an interested urban readership that doesn’t care so much about reading fashion magazines but definitely their cars.

How do you think this will pan out for Nissan? Do you think it will make a difference for ELLE and its image as well?

 Posted by at 1:32 am
Dec 272012

Vogue’s Anna Wintour and Ford senior designer Anthony Prozzi celebrate Fashion’s Night Out at Ford Fusion’s Eco-Design Pop-up.

All New Yorkers know the annual ritual called Fashion’s Night Out where you can try to score some great deals on your favorite brands and all shops. From the biggest chains and luxury department stores in Midtown to the mom and pop boutiques in SoHo, everyone is trying to attract shoppers and customers for a lifetime.

Along with all the regular brands, there are some unique events that stand out. Ford Fusion is one of them. It doesn’t typically belong with the fashion crowd, but if you think about it, a car is definitely in the same theme as fashion – something that defines your styles and preferences. It is a smart move by Ford as they try to gain access to the fashion conscious crowd of New York and want to make their products look ‘chic’ to the crowds.

This year, the Ford Fusion fashion’s night out was at the Gansevoort hotel in the Meatpacking District. The meatpacking district of course is well known for its high-end clubs and fashionistas. Ford was smart to have this right in the middle of where things happen. Quite a few fashion bloggers were invited to the event as well. Even smaller cities have been catching on, like Charlotte’s top Ford dealer, Tindol Ford.

Of course the event was a fashion event because it is fashion’s night out after all. They did it quite well too – for instance, to portray their eco-friendly cars and manufacturing, at the fashion event, they got out the collection of Eco Designers such as Organic by John Patrick.

As fashion becomes more and more mainstream, I see more and more brands that are not directly associated with fashion to jump on the bandwagon. Cars are not what come to mind when you think of fashion, but if you really think about it, they can serve similar purposes. It makes sense for a car company to use an event like the fashion’s night out to implant perceptions. What do you think?

Photo Credit: The Washington Post

 Posted by at 4:03 am
Dec 092012

Kelly Sparkles and ShoesFrom her initiation into fashion to sharing shopping secrets of New York, Kelly of Sparkles and Shoes has some interesting things to share. I got to interview Kelly for this blog this Saturday, over brunch at Le Pain Quotidien in the West Village, in New York.

Kelly is a recent college graduate from Georgetown in Washington DC and has since moved to New York for her job. Even though her blog, Sparkles and Shoes is relatively new, it is pretty popular already in some niche fashion blog-o-spheres. In addition to being a fashion blogger, Kelly works in advertising, was an avid swimmer through college, loves photography and travel.

I recommend following her blog and reading her wonderful and insightful posts about fashion and blogging and everything in between.

Sid: Tell us a little bit about how you got interested in fashion

Kelly: I’ve always been interested in fashion – when I was in high-school, it was very popular to make collages of trends to put it on the cover of your notebook. At that time, my parents only subscribed to BusinessWeek and Forbes! So I decided I need to subscribe to magazines like Vogue, Glamour and Seventeen. That’s when I started appreciating trends.

I wore a uniform every day to Catholic school, so I was so excited to wear fun clothes and dress up during the weekends and started adding to my collection. Then I went to college and I was like “I can wear whatever I want at any time, yay!”. But DC, which is where I went to college at, was relatively conservative. Fashion and advertising were something I was really interested in, and I thought maybe I could do both.

Last summer I interned for the Jones Group which is an apparel holding company where I got a lot of first-hand fashion experience. I wasn’t necessarily sure if I wanted to be in the industry because that wasn’t quite what I was looking for in terms of a job but it really opened my eyes from model casting to catalog shoots and about how little things can make such a huge difference with the outfits. And after almost 3 months, spending almost every day with stylists the amount of interesting things that people put together really opened my eyes.

Sid: So how did the transition to blogging happen?
Kelly: I decided I really like fashion and I have tons of favorite things. And I would always tell my friends about this great new mascara or a great new coffee table I found at some store. So I started a blog about my favorite things and I realized how much I liked fashion.

Kelly Sparkles and Shoes

Sid: So this isn’t your first blog?
Kelly: It is my first blog! I wanted to make more of a lifestyle blog, so three days a week I blog about fashion and the rest I blog about other things that I really like. A girl I went to college with has a very popular blog called The College Prepster. I was in classes with Carly, the writer of that blog for four years, and she would tell me about blogging and in August 2012, after two months of reading blogs, I started my own.

Sid: How did your personal style evolve over these months that you’ve been blogging?
Kelly: I am a little less conservative in what I wear. My style was very preppy and I’ve added a little more of unique pieces and I think I’ve become a little less mainstream. Certain things that bloggers do has inspired my personal style, like stacked bracelets or deciding what the neckline of my top necklace would be. I have also amassed an earring collection because I pretty much wear standard pearl studs everyday and now a couple of times a week I wear fun earrings. So I am more appreciative of fashion when writing about it and it’s influenced my style a little bit.

Sid: How much time do you spend on your blog every week?
Kelly: Actually writing posts, I would say about 5-10 hours a week. Then I spend a few more reading blogs and then a little bit more on my shopping. So say I decided I want to write a post about red shoes – did it last week. So I write the post, I feature a pair of my shoes and then I go through every website I like to find red shoes that I want to recommend to my readers.

Sid: So how do you promote your blog?
Kelly: My blog originally started out with my friends as recommendations of products. I also decided not to use my last name for privacy reasons, changed my Twitter from my last name to my middle name – I use Kelly Ann instead of my last name and I really started promoting it through Twitter. A lot of fashion bloggers follow me and I also participated in two group giveaways and got a lot of readers and membership through that. I’ve also done a few guest posts with other bloggers that I admire.

Kelly Sparkles and Shoes

Sid: Are you happy with the overall progress you’ve made so far with your blog?
Kelly: I think I am. I think my writing has really improved and my blog has become more focused. I have gained quite a following although it is still relatively small at less than 500 followers.

Sid: How would you describe your personal style?
Kelly: I would say my personal style is still very classic preppy and conservative with a little bit of fun and fashion thrown in. I still work at an office where you have to be covered up. There’s no shorts in this office. There is no cleavage or tank-tops. Then I really like expressing myself with shoes and jewelry.

I would also describe my style as a combination of investment pieces like pea coats and high quality, well made boots and less expensive more trendy things. I also believe fashion extends not only to your wardrobe but also to your jewelry, hair and makeup. When putting together a look I try to keep all of these things in mind to create a cohesive package fit for the event or situation. For accessories, including jewelry and bags, my favorites are Michael Kors and Kate Spade. For make up, I am a Sephora junkie, especially NARS and Urban Decay.

Sid: So what are your favorite accessories?
Kelly: I like statement necklaces – the one I am wearing, and I really like watches. I’ve collected quite a few and appreciate that as presents and a lot of my friends, for birthday or Christmas, get together and buy me a watch. It is also specially important in my industry to make sure I know what time it is for meetings and conferences; especially with clients when it is not appropriate to pull out your phone. And I like shoes; you can wear whatever kind of shoes you want at my office, so shoes are definitely a way I express myself.

Kelly Sparkles and Shoes

Sid: Is there any recurring color themes in your outfits?
Kelly: Royal Blue. Royal Blue is my color and I wear tons and tons of Royal Blue. My eyes change colors and sometimes they are blue and when I wear Royal Blue it tends to bring it out. I also really like turquoise for accessories. I have turquoise earrings, bracelets and watches. My main two watches have turquoise on them.

Sid: Which neighborhoods/areas in the city do you find to be the most fashionable?
Kelly: I really appreciate SoHo between Canal and Houston. That to me is a very eclectic group of people and I also think Williamsburg has some amazing fashions and not necessarily things I would wear but things I appreciate how people make put outfits together. I also really like the West Village. The Upper East to me is a little too conservative.

Sid: How do you get the inspiration for what you wear? Any specific process you go through when you put together a new outfit?
Kelly: Usually, the night before I decide what to wear and try to vary it up, like Monday, Wednesday, Friday I wear pants or Tuesday, Thursday, and other days I wear skirts or dresses, so it depends on what I wore the day before because I really try to vary it up. I also try to vary my color palette, so if I wore red today, the next day I’ll go with blue and the day after I’ll go with black. So I try and vary the colors and I have a great walking closet with a lot of options to choose from.

Sid: So you went to school in DC, right? How do you compare the fashion sense of the two cities, now that you are in New York.
Kelly: New York is infinitely better! Going to school at Georgetown was a very specific style – very preppy or very sporty. Basketball shorts to class were a very common thing which made me cringe. And if you went downtown it was either tourists or politics. Politics involved a very set look – very conservative, very neutral. New doesn’t really do neutral! I say that with a grain of salt because New Yorkers including myself love black. But, they are not afraid of color and it is not monotones of gray and black. I think New York is infinitely more fashionable.

Sid: Do you have any hidden gems in New York you go to shop at and would like to share? Probably something that isn’t very popular?
Kelly: I like going south of Canal on Broadway. There are a bunch of very small boutiques that carry a lot of interesting clothes that are not too revealing but still have very unique patterns. I am not a huge fan of things with logos. A Luis Vuitton bag with the pattern all over it is not really my style.

Kelly Sparkles and Shoes

Sid: Do you have any favorite brands or do you prefer more indie stuff?
Kelly: I definitely have favorite brands like J Crew. I like different patterned tops from Anthropologie. I shop a lot for basics at Ann Taylor and Loft. If I want to keep up with a trend but am not sure if that’s going to stay, I do very grudgingly shop at Forever 21, and understand that the pieces are not the best made and probably only going to last for that season.

Sid: Do you ever shop online?
Kelly: The only real time I shop for clothes online is when I am at the store and I try on something and they don’t have it in my size, then I’ll order it online. Or if it is a brand like J.Crew or Ann Taylor because I know this fit of pant in this size is what I buy.

Sid: What are your hobbies besides fashion?
Kelly: I love photography. I love taking pictures of anything and everything. My Instagram is all over the place but it’s things that I find unique. I also love traveling. I have had great opportunity growing up going to tons of different countries and places. With swimming I was lucky to go to national meets all over the country so I’ve spent a good amount of time in very small towns and some in very large cities I am not sure I would ever have visited if there wasn’t a swim meet there. I try and take at least one trip a quarter, so four trips a year. I am also getting into cooking – not so good at it yet, but I am trying and I really enjoy the challenge!

Sid: Which social networks do you spend most of your time on?
Kelly: Personally I spend time on Facebook, but not as much with my blog. I mainly promote my blog through Twitter and use it as an extension of my favorite things so i’ll post half about things about my blog and about current events and my day to day life. I am also a huge fan of Pinterest. That’s partially where I get some style inspiration, both for my outfits and what I want to talk about.

 Posted by at 10:42 pm
Nov 182012

Bernadeth Miss Beatrix

Miss Beatrixis a blog started by Bernadeth from the Philippines. She’s a tourism student and a part time photographer in addition to being a fashion blogger of course. Her blog is popular owing to her outfit posts and her fashion advice. She has a great taste in skirts and dresses and in her own words, “I am the girl who is more comfortable wearing dresses or skirts instead of pants. I usually get inspired by music videos and paparazzi photos of artists. So weird but yeah, I am inspired by them!”

I got to interview Bernadeth for my blog about her journey as a blogger and about her personal sense of fashion. Hope you enjoy reading.

Sidney: When did you interest in fashion begin? When did you seriously think about blogging about it?
Bernadeth: I’ve always been interested in fashion ever since I was a little girl but it grew even stronger when I started traveling a lot and got the chance to see awesome clothes and stylish people from other countries.

Sidney: How was your blogging journey been so far? How do you deal with the ups and downs of blogging?
Bernadeth: My idea of blogging started when people would compliment my outfit and so, I had an idea – why not share it to other people? And then I did. I created a blog just a few weeks when I arrived from Canada and at that time, I knew I had to share the outfits that I wore from my trip and luckily, a lot of people liked it and I continued updating my blog.

I guess in everything that you do there will always be ups and downs, I have been blogging for almost two years now but I got so active just a few months ago. You just have to be positive and choose the people who you can trust.

Sidney: How would you describe your overall sense of style?
Bernadeth: I guess it would be a mix of something girly but with a little twist of being edgy. I would always wear dresses or skirts but sometimes, I just can’t help myself to wear spikey accessories, cuffs etc.

Bernadeth Miss Beatrix

Sidney: What are your favorite fashion blogs and magazines that you follow?
Bernadeth: My favorite blogs are The Golden Diamonds, Kayture, Its Camille Co and Fashiononymous, every time I go online I just have to visit them to see their newest post and they are also my inspiration when it comes to blogging. For magazines, I love Teen Vogue and our local magazine here in the Philippines, Candy.

Sidney: I assume you read about fashion from all over the world. How do you think fashion in Philippines is different than say United States, if at all?
Bernadeth: Here in my country, we only have summer — all year round, it’s very hot and we only got the chance to wear sweaters if it’s a rainy day or Christmas so, I guess fashion in my country is very different since we only have a closet filled with summer-y clothes.

And also, in other countries they wouldn’t care about what you are wearing but here in the Philippines, when I wore the outfits that you can see in my blog, everyone would stare at me from head to toe, sometimes they would say nice things or sometimes they would ask “why is she wearing boots?” haha! The funny thing is, wearing boots here in my country is not common.

Sidney: What are the places you would like to travel to personally, just for absorbing their fashion sense?
Bernadeth: Of course, the fashion capitals of the world … Paris, Tokyo, Miami and New York! Each of them portrays a different theme when it comes to fashion and I would love to take a risk when it comes to my outfit if I got the chance to visit one of them.

Bernadeth Miss Beatrix

Sidney: Do you have any personal favorites in terms of brands? Where do you usually shop at for your clothes?
Bernadeth: I am not really a person who likes branded stuff. If I like the style or design of something no matter what brand it is then I would buy it. My clothes are usually from Primark since my grandmother loves to buy clothes for me, thrift shops and H&M.

Sidney: When you started blogging in 2010, did you think your blog would be as popular as it is today? Are you happy with the progress you’ve made as a blogger?
Bernadeth: I have no idea that my blog would be gathering so many views and followers! Of course, I am. I feel really blessed with what’s happening on my blog ever since I became very active just a few months ago and couldn’t have been happier hearing compliments from my readers, family and friends.

Sidney: Where do you get the inspiration for your blog and your personal outfits?
Bernadeth: I get inspiration from magazines, other fashion blogs and music.

Bernadeth Miss Beatrix

Sidney: Do you have any favorite colors when it comes to your outfits? Any favorite outfits in general?
Bernadeth: I love the color black in my outfits because you can mix and match it with other colors and accessories. Right now, I would say this outfit is my favorite because it completely represents my style.

Sidney: Who is the photographer for your pictures?
Bernadeth: My little sister!

Sidney: If you could change one thing about your blog, what would it be?
Bernadeth: I guess it would be my posts last 2010 and 2011 – I did not update my blog frequently in those years unlike today, so I would really love to add more posts and be active during that time.

Sidney: How do you promote your blog?
Bernadeth: Social networking sites are very helpful in promoting my blog. I always link my newest posts in my Facebook, Twitter and Tumblr account. I also visit and comment random blogs to gather more views and followers.

 Posted by at 3:17 pm