Iskcon’s Hare Krishna Parade in New York’s Washington Square Park
The Hare Krishna parade in New York is organized by ISKCON, International Society for Krishna Consciousness and is better known in the West as the Hare Krishna movement. In New York, you may have seen them occasionally in a subway or in and around Union Square, where they perform ‘bhajans’ (religious chantings) while dancing. You can’t really miss them if you’re in the vicinity. Being originally founded in New York in 1966, the Hare Krishna movement has now spread throughout the world. Their basic teachings are a form of Hinduism. Compared to other forms or types of Hinduism, the Hare Krishna movement has been exceptionally successful in international expansion. It…
Equinox Ad Campaign 2016: Commit To Something With W+K
Equinox, the New York based gym and wellness company is back with its 2016 ad campaign from the Portland based advertising agency Wieden+Kennedy. The shoots are courtesy of photographer Steven Klein. The theme this year revolves around socially responsible causes, with the tagline for the images as ‘Commit to Something’. Over the years, Equinox has evolved its advertising campaign to attract its clientelle better. The earlier versions of the ad campaign by the fashion photographer Terry Richardson were criticized as being too sexualized. Equinox has moved away from hyper-sexualized images in the last couple of years and is continuing that trend in 2016 as well. Also check out Equinox Ad…
Equinox Ad Campaign 2015: Equinox Made Me Do It with Rankin
The Equinox Made Me Do It Campaign of 2015, the Equinox Ad Campaign for 2015 (Equinox uses one ad campaign for each year, that runs from January 1 to December 31), will follow the footsteps of the 2014 Equinox Ad Campaign, in stepping away from ‘conventional’ ideas of beauty and fitness, and moving the ad campaign towards the bold. This time, Equinox chose Rankin, a popular UK fashion and portrait photographer. The theme of bold and different was quite visible in this campaign. Equinox had earlier been criticized for overly glamorizing their ad campaigns, featuring skinny models instead of fit models and focusing more on glamour than fitness. Equinox previously…
Interview with Javi of The Sugar Coup
Sidney: Tell us a little bit about yourself and what you do. Javinia: My name is Javinia, I’ve lived in a few different places in New York, and I make South American inspired confections for The Sugar Coup NYC. Sidney: You have a very interesting collection of jewelry. Tell us a little bit about where they come from and where you shop for jewelry. Javinia: Thanks! I bought some of the bracelets, mostly wooden, from Hangzhou at Wushan Night Market. Some of the other bracelets were a gift my friend brought from Lahore and others were a gift my cousin brought from New Delhi. I got the pointy wooden…
Interesting Fusion of Fashion, Technology and Art
It’s not every day that someone can come up with modern ideas that demonstrate the world we live in while bridging the gap between two different universes of fashion and technology all through the medium of art. You’re probably not going to run to the store to buy this dress for your next cocktail party, but this is a very interesting concept nonetheless. Here’s how this concept is defined: In the digital realm, we are naked and vulnerable. x.pose is a wearable data-driven sculpture that changes opacity to expose a person’s skin as a real-time reflection of the data that the wearer is producing. Very interesting, I would say. In…
What to Wear to the Casino (for Women)
A casino can be a fun place to spend the evening. Today’s casinos are often much more than casinos as they provide numerous activities including dining, dancing, night clubs and more. For this reason they are ideal as choices for a night out. Part of preparing for the evening is selecting not only an appropriate outfit but a great looking one as well. With the likes of games like online poker and mobile slots becoming more popular, nothing can beat getting a taste of the real action on a gaming floor. When deciding what to wear, women should choose an outfit that is of the smart casual style. Smart casual…
Interview with Kristina Filippova
Understand Fashion is pleased to feature the lovely Kristina Filippova, a part-time model who is originally from Ukraine and has traveled extensively all over the world. She isn’t a full time model but don’t let that fool you – she’s an immensely talented artist. She is currently in New York and is a student. We catch up with her about her life and passions. Sidney: Tell us a little bit about yourself Kristina: I am Kristina. I am a Ukranian student who came to New York City a couple of years ago. And I love to travel! Sidney: Where all have you traveled to? Kristina: I used to live in…
Equinox Ad Campaign 2014 with Wieden + Kennedy
Finally, after 3 years of Terry Richardson, Equinox, the high-end fitness and lifestyle gym/club, ditched him in favor of Wieden+kennedy for their 2014 ad campaign. Fashion photographer and controversy expert Terry Richardson headed the Equinox ad campaign from 2011-2013, and generated a fair bit of controversy with a good bit of sleaze thrown in. In addition, the campaigns generated controversy about using thin instead of fit models. And like most things Terry Richardson, there was always the controversy of using sex to sell things. Also see Equinox ad campaign 2013 and Equinox ad campaign 2012. “We looked to our members as the core inspiration for this campaign,” said Carlos Becil,…
Equinox Ad Campaign 2012 with Fashion Photographer Terry Richardson
Equinox Ad Campaign of 2012 was done by fashion photographer Terry Richardson. The campaign created some controversy as people thought the models were too skinny instead of being fit. This was changed in the Equinox ad campaign in 2013, again by Terry Richardson. Equinox is a luxury fitness company headquartered in New York that has always tried to maintain an upscale image. It caters to the higher end of the gym consumer market and provides many additional facilities to members in addition to regular gym. Equinox does annual ad campaigns to emphasize its brand and from 2011-2013, chose Terry Richardson, the famous (infamous?) fashion photographer to head the campaign. Bonus:…
Equinox Ad Campaign 2013 with Fashion Photographer Terry Richardson
This is the Equinox ad campaign in 2013. Equinox is a luxury fitness company headquartered in New York that has redefined what it means to go to the gym. The club keeps an exclusive, high-fashion image that helps it to maintain quality and prices. No wonder then that they need a great ad campaign to reinforce that image and attract new members. Terry Richardson was criticized for the ad campaign in 2012 by the Equinox members saying that the models looked too skinny. It seems that the Equinox ad campaign in 2013 actually took the fitness more seriously. After all, fit is not the same as slim and Equinox obviously…
