Jan 172013
 

Cameron Russell

Cameron Russell gave an interesting TEDx talk. Here are some key takeaways:

  • Image is Powerful. It is also superficial.
  • There is little we can do to improve how we look. How we look, however, has a huge impact on our lives.
  • Pretty white girl = sexy girl (in the modeling industry)
  • Being a model is about a genetic lottery (tall, thin).
  • Being a model is about legacy (being white).
  • Socially constructed concepts of beauty – tall, slender figures, femininity, white skin.

She talks about how being beautiful/pretty has helped her in life, from avoiding speeding tickets to getting actual dresses for free when she forgot to bring her wallet. It is an interesting talk with interesting insights. You don’t have to agree with everything she says, but it at least makes you think. What are your thoughts?

Photo Credit: theqspeaks

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 Posted by at 1:06 am
Jan 162013
 

Dolce and Gabana

Dolce and Gabana are officially billionaires. This news comes on the heels of Amancio Ortega, the owner of Zara, becoming richer than Warren Buffett and thus the third richest person in the world. The Milan based billionaires now join the elite list of 10 figure net worth individuals.

Their fortunes seem to rise, just like Zara, as the economy improves and more and more people are becoming increasingly fashion conscious. May be the internet is partly responsible for making fashion trends and therefore select fashion retailers more trendy or desirable. It seems that in the years ahead, we’ll see a lot of winners and a few losers. As the market expands, companies can get increasingly competitive.

Fashion retailers that will survive would be the ones who can quickly adapt to the new competitive scenarios and make sure their trends and statements are heard by the world. Marketing, for example, needs to take on a completely new and different direction (Zara rarely advertises even now). They also need to understand the changing needs of the fashion consumers.

What are your thoughts on this news?

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 Posted by at 4:50 am
Jan 052013
 

Everyone in the fashion world knows the magazine ELLE and everyone has probably heard of Nissan, the car maker. What do they have in common? Nothing really, except they are coming out with a partnership! You read that right, Nissan is teaming up with ELLE to come up with Nisan Micra ELLE. Whether this is a smart move or a dumb move, only time will tell. This is really interesting, nonetheless.

Nissan isn’t Ferrari and definitely has to define and carve out a brand and a nice for itself, and teaming up with one of the most popular fashion magazines just might do it. On the surface, Nissan and ELLE would target a similar kind of a person. Would also be interesting how certain dealers feel about it, like S. Florida’s Pompano Nissan dealer.

Whatever the marketing material says, I for one am interested to see how this evolves, because it means that bigger and bigger brands that seemingly have nothing to do with fashion are seeing its utility. Fashion isn’t just about clothes or makeup, it is about a psyche. Brands are beginning to realize that what’s most important to their customers is the story they tell, and by associating with well known fashion entities, they can reinforce a belief about their product that traditional marketing just cannot.

By the way, the partnership is serious – you’ll see ELLE all over, from the tailgate to the floor mats. It shows that Nissan is serious about branding itself to its target audience as something affordable that will change their life for the good through trusted company.

Of course the partnership can be seen to be two ways – ELLE should also benefit by being seen to be associated with Nissan. It is free publicity after all, as more of these cars populate our streets. It will also improve awareness of the brand among people who are not particularly fashion enthusiasts but would be curious now. I think it is a smart move for ELLE as well, because they can now tap into a demographic that was closed for them before – an interested urban readership that doesn’t care so much about reading fashion magazines but definitely their cars.

How do you think this will pan out for Nissan? Do you think it will make a difference for ELLE and its image as well?

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 Posted by at 1:32 am