Oct 312012

Amancio Ortega Zara

I still don’t have power at my place after the hurricane Sandy, but here is a quick shout-out. Bloomberg just broke the news today that Amancio Ortega, the billionaire founder of the chain Zara, is now richer than Warren Buffett and is the third richest person in the world behind Carlos Slim and Bill Gates! For all those who think bringing fashion to the masses isn’t profitable, think again.

Here’s the story as it appears on Bloomberg:

This is a pretty big deal for Ortega. He’s been the richest European for a while, but displacing someone as popular as Buffet is something that doesn’t happen often. And to top it all off, he still retains a mystery around him – no one seems to know much about the world’s third richest person. If you don’t believe me, just look at this short stub of an article on Wikipedia about Ortega!

What are your thoughts about Zara and Ortega being richer than Buffett (even as Spain reels under massive unemployment now)?

 Posted by at 10:49 pm
Oct 272012

Kate Beauty in Insanity

I had the opportunity to interview Kate from Beauty in Insanity. It is a great fashion blog, but don’t mistake it for an outfit blog alone! Yes, she does post her lovely outfits and she does have a pretty unique sense of fashion, but the blog is much more interesting than that, and Kate isn’t afraid to open up a window into her personal thoughts and feelings. This makes the blog a lot of fun to read and there is usually something appealing to everyone!

Kate is from Bulgaria, so I couldn’t personally meet her for this interview, but it was a pleasure communicating with her through emails and she was kind enough to respond. She also offered to buy me beer if I visit Bulgaria, so looking forward to that!

I highly recommend her blog to all fashion lovers. In the interview below, she shares a lot of things about her fashion, her blogging experience so far and about her life in general. Hope you enjoy the interview.

Sidney: How did you get into fashion? Was this something you were always interested in or did something trigger this interest.
Kate: My love for fashion was a slow transition. Few years ago, I didn’t pay the slightest bit of attention of how I was dressed. I just didn’t care. But as time passed, I developed a new relationship with my wardrobe. For me, the trigger were those web sites with photos of thousands of different styles of girls around the world – for example lookbook. I saw them as some sort of art pieces, and I wanted to be part of that art too.

Sidney: Is fashion your first passion or are you a girl of many talents?
Kate: Does eating a whole bowl of gazpacho count as a talent? Hahah, I’m pretty sure it doesn’t 😀 But I do love photography. Nowadays everyone with a decent camera can produce beautiful images, but I try my best to make photos that are different and inspirational. I love to pour my own feelings and understanding of life in a photo. I wouldn’t post them on my blog yet, but maybe some day!
Another passions of mine (which I’m not sure counts as a talent) are books. If I had to choose to have a meaningless conversation with friends, or stay at home with a cocktail and a book, I wouldn’t hesitate to choose the second.

Sidney: If you had to use one word to describe your overall style, what would it be and why?
Kate: One word? Oh, that’s a bit difficult. I think my style incorporates all sorts of styles in one, so maybe…sporty? Sporty, because I feel good in my skin with more boyish and comfy outfits. Sneakers are the love of my

Kate Beauty in Insanity

Sidney: How did you get into blogging about fashion? Tell us a little about how you started and your journey. Are you happy with the progress so far?
Kate: I got into blogging when I was lonely and when I was very disappointed with my life. I was studying something, which I gradually began to hate, I was living with boyfriend and he was at work most of the day, I didn’t have a lot of friends, just my sister. I didn’t have anyone to talk to, so blogging was a way to express my opinions, dreams, cravings. It was a way to let out steam. Right now I’ve finally graduated and looking forward to my Masters degree, we’re starting our own business with boyfriend and I’m always smiling like a dumb-ass. But I would never stop blogging, I love it too much, and I’ve gone too far to stop now. And I love all my readers, they’re the coolest!

Sidney: Where do you get your fashion inspiration from?
Kate: I get my inspiration from other blogs and other sites on fashion, sometimes from other girls I see on the street. I get inspiration from everywhere!

Sidney: Which blogs/magazines do you read/follow regularly?
Kate: I don’t like women’s magazines, I think they’re boring as hell. But my favorite blogs would be
All things bright, bling and everything in between<http://iloveagudbargain.blogspot.com/>,
EDGYMIX Travel for Fashion <http://www.edgymix.com>,
HYBRID HUNTER<http://hybrid-hunter.blogspot.com/>and
jazzabelle’s diary <http://jazzabellesdiary.blogspot.com/>.
And a lot more actually!

Kate Beauty in Insanity

Sidney: Do you have any specific brands you love? Where do you usually shop for your clothes and accessories?
Kate: Well a lot of my clothes are from second hand shops. I prefer thrift stores, although from time to time I buy expensive stuff, but then feel bad, because I spent 70$ on a cardigan -_- I love Mango, Pull & Bear and Asos. Oh, the first time I saw Asos, I was like : “Shut up and take my money!”

Sidney: How often does your hair change its length, style and color!
Kate: Waaaaay too often! I love change, change is good, people shouldn’t be afraid of it.

Sidney: Any fall fashion advice for our readers in 2012? Also, any advice to look chic and fashionable without spending a ton of money?
Kate: I don’t think I’m a fashion icon, so any advice from me would sound like: “hey I’m cooler than you!”, which I’m not! But I would advice girls to spend more time at the thrift store, if they want to save up money. Clothes on sales are still expensive, just because they’re on sale, doesn’t mean they’re reasonably priced.

Sidney: If you had to pick one outfit to wear for the rest of your life, what would it be?
Kate: Wow….that’s a hardy. Hmmm…Maybe- a t-shirt, gray hoodie, leather jacket, jeans and sneakers!

Kate Beauty in Insanity

Sidney: Which cities around the world do you think have the best overall sense of fashion? What is your dream fashion event you’d like to attend?
Kate: Hmmm… I hadn’t done a lot of traveling, so not sure how to answer this! Maybe New Yorkers? I’m not into fashion events either, they seem kind of stuck up.

Sidney: On an average, how much time do you spend blogging?
Kate: Not as much as I want. Maybe an hour or two.

Sidney: What are your pet peeves when it comes to fashion blunders? Feel free to rant.
Kate: I don’t have a lot of those. My most dreaded would be those shoes without heels. I mean what’s up with that? It’s just uncomfortable and weird.

Sidney: How do you like the overall sense of fashion of Bulgarians? Do you think it is very different from America?
Kate: Oh yes, Bulgarians are very different from Americans. We have a whole different lifestyle, so it’s only natural for us to wear different things. Bulgarians women are one of the prettiest in the world, but we dress sloppy waaay too often. We have crappy, ugly, dirty streets and it’s kind of hard to dress fashionably while you’re trying to make your way through a river of garbage. Another thing is that people here are not used to seeing girls dressed differently, so they stare and comment and it’s irritating.

Check out Kate’s blog Beauty in Insanity

 Posted by at 5:34 pm
Oct 202012

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 Posted by at 6:00 pm
Oct 052012

Data Dress

Data dress is an awesome concept originating in the London Fashion Week of 2012. Essentially, the Data Dress is made up of photos taken during the event and woven into a dress. In the age of rapid technological and social changes, it only seems appropriate that fashion should pay a tribute to social media and data. What do you think about the data dress?

We generate so many photos of so many events all around us. Wouldn’t it be a perfect commemorative gift if we just weaved together all our memories into the intricate tapestries of our life? May be they should do this more often – create dresses from photos during major events. May be even sell them at a cool rate. Did I just give away a cool startup idea for free?

Photo credit: R4vi

 Posted by at 12:51 am
Oct 012012

Webster Hall Party Girls

As a fashion blogger, I am always on the lookout for events that display a sense of fashion of ordinary crowds. I was excited about getting a media invitation to cover the Boys and Girls Night Out event at Webster Hall on 9/28/2012. Webster Hall is one of the most vibrant clubs in New York and it attracts an interesting crowd – a splendid mix of everything, from the sophisticated to outright weird. Just like New York!

This event at Webster Hall, like most others, was a great hit with the crowds. The club has four dance floors and the music is vibrant and upbeat. If you are looking to have a great night out with your friends, nothing like it. Of course, when you visit a club like the Webster Hall, you want to look your best. There are always interesting fashion patterns at such events. What’s more, it reflects accurately the current prevailing fashion trends of a cross-section of the city.

There are plenty of clubs in New York, but Webster Hall does stand out from the crowd. Their Facebook Page contains detailed events and photos for further reference. I did meet interesting people here – from models to tourists. Yes, as it turns out, Webster Hall is famous in Japan!


The crowd at Webster Hall is always interesting. Realistically, you might not spot current celebrities, but you never know about the future ones! These are some of the few models who regularly visit the place.

Webster Hall Models

And what better way to stand out among thousands of people by wearing a crown with a pink dress! Yes, in a lot of these clubs, it is all about defining yourself and how you’re different from other others, most of whom are beautiful.

Webster Hall Crown Pricess

And yes, it is not just New Yorkers who come here in search of awesomeness but also tourists and visitors. This is a girl from Japan who had heard of Webster Hall as the club to explore the nightlife of the city. That’s interesting!

Webster Hall Tourist from Japan

Although it tends to be on the younger side, the crowd is definitely mixed. Here is a great couple with an amazing sense of fashion – the perfect definition of elegant dressing. What’s more, they both sizzle in white!

Webster Hall Elegant Fashion

The crowd is here to dance. It is a good mix in general.

Webster Hall Crowd

Then again, there is no shortage of talented people in the club. If hula-hoops isn’t your thing, don’t try this out in front of a thousand people, but if you can pull it off, no one is going to forget your amazing performance. What a great way to have fun!

Webster Hall Talent

Webster Hall Talent

Again, it is always interesting meeting people. This girl approached me and said everyone takes her pic, but no one posts it! Well, I promised you that Understand Fashion would, so here’s to you!

Webster Hall Girl

The staff is friendly and nice, from Maxx who was coordinating the event and who provided Understand Fashion access to the club to cover it, to the handsome bouncers!

Webster Hall Maxx

Webster Hall Friendly Bouncer

Overall, Webster Hall is a nice place to have fun, meet people, and explore the nightlife in the city.

 Posted by at 3:06 am