New York Fashion Week (NYFW) Spring/Summer 2027 (SS27) Concludes
New York Fashion Week has concluded another edition, this one for Spring Summer 2027. The social media, forums, and blogosphere can endlessly debate where New York Fashion Week stands in prestige alongside Paris, Milan, and London, but it is clear that New York has an “American Energy” to it that the European fashion capitals don’t. There’s a reason New York tends to beat out its European peers in terms of commercialization and also the can-do attitude that is visible throughout the city, especially in the off-schedule fashion week events. CFDA, the organization behind New York Fashion Week, continues to host and organize an excellent event, but the real energy of…
Novig Ad Campaign with Sydney Sweeney
Novig has an ad campaign titled “Just Sports” with Sydney Sweeney that is generating some controversy and buzz. Novig is a sports prediction marketplace, aka sports gambling. They are far behind other companies in this niche, so seemed like throwing a hail mary with a provocative ad campaign makes good business sense. And the gamble seems to have paid off, at least in terms of getting people to talk about the ad and thus the company, Novig. Sydney Sweeney is no stranger to controversy especially after her American Eagle ad campaign “Sydney Sweeney Has Great Jeans”. The controversy so far has revolved around the ad campaign objectifying women athletes. Unlike…
Iskcon’s Hare Krishna Parade in New York’s Washington Square Park
The Hare Krishna parade in New York is organized by ISKCON, International Society for Krishna Consciousness and is better known in the West as the Hare Krishna movement. In New York, you may have seen them occasionally in a subway or in and around Union Square, where they perform ‘bhajans’ (religious chantings) while dancing. You can’t really miss them if you’re in the vicinity. Being originally founded in New York in 1966, the Hare Krishna movement has now spread throughout the world. Their basic teachings are a form of Hinduism. Compared to other forms or types of Hinduism, the Hare Krishna movement has been exceptionally successful in international expansion. It…
Equinox Ad Campaign 2016: Commit To Something With W+K
Equinox, the New York based gym and wellness company is back with its 2016 ad campaign from the Portland based advertising agency Wieden+Kennedy. The shoots are courtesy of photographer Steven Klein. The theme this year revolves around socially responsible causes, with the tagline for the images as ‘Commit to Something’. Over the years, Equinox has evolved its advertising campaign to attract its clientelle better. The earlier versions of the ad campaign by the fashion photographer Terry Richardson were criticized as being too sexualized. Equinox has moved away from hyper-sexualized images in the last couple of years and is continuing that trend in 2016 as well. Also check out Equinox Ad…
Equinox Ad Campaign 2015: Equinox Made Me Do It with Rankin
The Equinox Made Me Do It Campaign of 2015, the Equinox Ad Campaign for 2015 (Equinox uses one ad campaign for each year, that runs from January 1 to December 31), will follow the footsteps of the 2014 Equinox Ad Campaign, in stepping away from ‘conventional’ ideas of beauty and fitness, and moving the ad campaign towards the bold. This time, Equinox chose Rankin, a popular UK fashion and portrait photographer. The theme of bold and different was quite visible in this campaign. Equinox had earlier been criticized for overly glamorizing their ad campaigns, featuring skinny models instead of fit models and focusing more on glamour than fitness. Equinox previously…
Interview with Javi of The Sugar Coup
Sidney: Tell us a little bit about yourself and what you do. Javinia: My name is Javinia, I’ve lived in a few different places in New York, and I make South American inspired confections for The Sugar Coup NYC. Sidney: You have a very interesting collection of jewelry. Tell us a little bit about where they come from and where you shop for jewelry. Javinia: Thanks! I bought some of the bracelets, mostly wooden, from Hangzhou at Wushan Night Market. Some of the other bracelets were a gift my friend brought from Lahore and others were a gift my cousin brought from New Delhi. I got the pointy wooden…
Interesting Fusion of Fashion, Technology and Art
It’s not every day that someone can come up with modern ideas that demonstrate the world we live in while bridging the gap between two different universes of fashion and technology all through the medium of art. You’re probably not going to run to the store to buy this dress for your next cocktail party, but this is a very interesting concept nonetheless. Here’s how this concept is defined: In the digital realm, we are naked and vulnerable. x.pose is a wearable data-driven sculpture that changes opacity to expose a person’s skin as a real-time reflection of the data that the wearer is producing. Very interesting, I would say. In…
What to Wear to the Casino (for Women)
A casino can be a fun place to spend the evening. Today’s casinos are often much more than casinos as they provide numerous activities including dining, dancing, night clubs and more. For this reason they are ideal as choices for a night out. Part of preparing for the evening is selecting not only an appropriate outfit but a great looking one as well. With the likes of games like online poker and mobile slots becoming more popular, nothing can beat getting a taste of the real action on a gaming floor. When deciding what to wear, women should choose an outfit that is of the smart casual style. Smart casual…
Interview with Kristina Filippova
Understand Fashion is pleased to feature the lovely Kristina Filippova, a part-time model who is originally from Ukraine and has traveled extensively all over the world. She isn’t a full time model but don’t let that fool you – she’s an immensely talented artist. She is currently in New York and is a student. We catch up with her about her life and passions. Sidney: Tell us a little bit about yourself Kristina: I am Kristina. I am a Ukranian student who came to New York City a couple of years ago. And I love to travel! Sidney: Where all have you traveled to? Kristina: I used to live in…
Equinox Ad Campaign 2014 with Wieden + Kennedy
Finally, after 3 years of Terry Richardson, Equinox, the high-end fitness and lifestyle gym/club, ditched him in favor of Wieden+kennedy for their 2014 ad campaign. Fashion photographer and controversy expert Terry Richardson headed the Equinox ad campaign from 2011-2013, and generated a fair bit of controversy with a good bit of sleaze thrown in. In addition, the campaigns generated controversy about using thin instead of fit models. And like most things Terry Richardson, there was always the controversy of using sex to sell things. Also see Equinox ad campaign 2013 and Equinox ad campaign 2012. “We looked to our members as the core inspiration for this campaign,” said Carlos Becil,…
