Mar 142015
 

The Equinox Made Me Do It Campaign of 2015, the Equinox Ad Campaign for 2015 (Equinox uses one ad campaign for each year, that runs from January 1 to December 31), will follow the footsteps of the 2014 Equinox Ad Campaign, in stepping away from ‘conventional’ ideas of beauty and fitness, and moving the ad campaign towards the bold. This time, Equinox chose Rankin, a popular UK fashion and portrait photographer. The theme of bold and different was quite visible in this campaign.

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 01

Equinox had earlier been criticized for overly glamorizing their ad campaigns, featuring skinny models instead of fit models and focusing more on glamour than fitness. Equinox previously shot with the infamous fashion photographer Terry Richardson until 2013, and then changed themes.

To see earlier campaigns, check out
Equinox Ad Campaign 2014: Equinox Made Me Do It by Wieden+Kennedy
Equinox Ad Campaign 2013 with Terry Richardson
Equinox Ad Campaign 2012 with Terry Richardson

Equinox, with its slogan of ‘It’s not Fitness, It’s Life’ is a chain of high-end gym and fitness club headquartered in New York. It aims to appeal to the rich and well-off demographic and runs yearly ad campaigns for this purpose, which are prominently displayed in many locations in Manhattan and rest of New York City.

The photographer for Equinox Made Me Do It 2015 version was Rankin, who is a fashion photographer from the UK. He also works with other brands for advertising, such as French Connection.

Here’s a video of the Equinox Made Me Do It 2015 Equinox Ad Campaign:

Here are the photos from the Equinox Made Me Do It 2015. This Equinox Ad Campaign in 2015 has everything from cross-dressing to head-shaving to parachuting to posing with pigs.

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 02

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 03

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 04

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 05

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 06

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 07

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 08

Equinox ad campaign 2015 Equinox Made Me Do It by Rankin 09

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 Posted by at 1:51 pm
Feb 012015
 
Joy

This coming month is as socially consuming for us as is the Christmas season. Valentines Day and my birthday are both in February and with my husband and I involved the entertainment biz there are several events we have to attend surrounding…

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 Posted by at 10:21 am
Jan 192015
 
Turtleneck chill-mode

Those who are following me on Instagram already saw the first photo in this post yesterday from when I was chilling at home on the sofa in my new turtleneck from Zara that I got the other day. During the winter there’s really nothing like turtlenecks,…

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 Posted by at 10:03 am
Jan 152015
 
By the tile stove

When me and my sister were going to take photos of this dress I immediately knew I wanted us to do it by this tile stove in our apartment. They really go so well together. We were using a flash for once which we…

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 Posted by at 10:02 am
Jan 102015
 
When the sun goes up

There’s really nothing like a good sunrise! Unfortunately I don’t seam to see these that often in Amsterdam since it’s always grey here! Of course everything is always better in Sweden. The food is better, the…

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 Posted by at 10:01 am
Jan 082015
 
Snowy day

Last day of my holiday and in Norway for now, and it was a proper snowy day. Wohoo! Even though I’m a more “hot weather kinda girl” I love snow, but that said – only for a couple of weeks and not a couple of months Sweater…

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 Posted by at 9:59 am
Jan 052015
 
The Cape

Here is a look that I’ve been waiting to show you guys for quite some time! Shot on the streets of Camden in London, I decided to go all out with a subtle mix of grunge and edge to match the wild scene that is the graffiti wall behind me. One of the…

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 Posted by at 9:55 am
Dec 262014
 
The New York Palace

Hey guys, I’m kicking of the week with a real Christmasy post! This post is from the Christmas time, although this is posted late. Oops. Hope you enjoy the rest of the year and the next! This is me in New York, the city of dreams.

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 Posted by at 5:24 pm
Dec 242014
 
Denim on denim on Roxbury

One of my favorite “go to” looks this year has been denim on denim. Some of you may may hesitate to dress head to toe in one look, but here’s how to avoid looking like you’re off to a rodeo:  The trick is to mix fabrics and washes…..for example,…

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 Posted by at 5:24 pm
Dec 232014
 
Solstice

I’m recovering from a weekend of back to back holiday parties and out of town guests, so keeping thing cozy and classic to get through some last minute shopping runs and lunch dates is definitely in order. Last night was also the longest of…

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 Posted by at 5:24 pm