Jan 082016
 

Equinox, the New York based gym and wellness company is back with its 2016 ad campaign from the Portland based advertising agency Wieden+Kennedy. The shoots are courtesy of photographer Steven Klein. The theme this year revolves around socially responsible causes, with the tagline for the images as ‘Commit to Something’.

Over the years, Equinox has evolved its advertising campaign to attract its clientelle better. The earlier versions of the ad campaign by the fashion photographer Terry Richardson were criticized as being too sexualized. Equinox has moved away from hyper-sexualized images in the last couple of years and is continuing that trend in 2016 as well.

Also check out

Equinox Ad Campaign 2015

Equinox Ad Campaign 2014

Equinox Ad Campaign 2013

Equinox Ad Campaign 2012

Equinox Ad Campaign 2016 Commit to Something 01

Equinox Ad Campaign 2016 Commit to Something 02

Equinox Ad Campaign 2016 Commit to Something 03

Equinox Ad Campaign 2016 Commit to Something 04

Equinox Ad Campaign 2016 Commit to Something 05

Equinox Ad Campaign 2016 Commit to Something 06

Equinox Ad Campaign 2016 Commit to Something 07

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 Posted by at 10:27 pm
Mar 142015
 
Equinox Ad Campaign 2015: Equinox Made Me Do It with Rankin

The Equinox Made Me Do It Campaign of 2015, the Equinox Ad Campaign for 2015 (Equinox uses one ad campaign for each year, that runs from January 1 to December 31), will follow the footsteps of the 2014 Equinox Ad Campaign, in stepping away from ‘conventional’ ideas of beauty and fitness, and moving the ad […]

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 Posted by at 1:51 pm
Jul 142014
 
Interview with Javinia Swiatek of The Sugar Coup

  Sidney: Tell us a little bit about yourself and what you do. Javinia: My name is Javinia, I’ve lived in a few different places in New York, and I make South American inspired confections for The Sugar Coup NYC. Sidney: You have a very interesting collection of jewelry. Tell us a little bit about […]

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 Posted by at 10:41 pm
Jun 132014
 
Interesting Fusion of Fashion, Technology and Art

It’s not every day that someone can come up with modern ideas that demonstrate the world we live in while bridging the gap between two different universes of fashion and technology all through the medium of art. You’re probably not going to run to the store to buy this dress for your next cocktail party, […]

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 Posted by at 6:52 pm
Apr 042014
 
What to Wear to the Casino (for Women)

A casino can be a fun place to spend the evening. Today’s casinos are often much more than casinos as they provide numerous activities including dining, dancing, night clubs and more. For this reason they are ideal as choices for a night out. Part of preparing for the evening is selecting not only an appropriate […]

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 Posted by at 8:51 am
Mar 082014
 
Interview with Kristina Filippova

Understand Fashion is pleased to feature the lovely Kristina Filippova, a part-time model who is originally from Ukraine and has traveled extensively all over the world. She isn’t a full time model but don’t let that fool you – she’s an immensely talented artist. She is currently in New York and is a student. We […]

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 Posted by at 11:26 am
Jan 212014
 
Equinox Ad Campaign 2014 with Wieden + Kennedy

Finally, after 3 years of Terry Richardson, Equinox, the high-end fitness and lifestyle gym/club, ditched him in favor of Wieden+kennedy for their 2014 ad campaign. Fashion photographer and controversy expert Terry Richardson headed the Equinox ad campaign from 2011-2013, and generated a fair bit of controversy with a good bit of sleaze thrown in. In […]

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 Posted by at 7:24 pm
Jan 202014
 
Equinox Ad Campaign 2012 with Fashion Photographer Terry Richardson

Equinox Ad Campaign of 2012 was done by fashion photographer Terry Richardson. The campaign created some controversy as people thought the models were too skinny instead of being fit. This was changed in the Equinox ad campaign in 2013, again by Terry Richardson. Equinox is a luxury fitness company headquartered in New York that has […]

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 Posted by at 11:12 am
Jul 082013
 
Interview with Olga Pazilova of Nothing to Wear Shop

Olga is a fashion entrepreneur, helping women choose their wardrobe at an affordable price. She runs a successful eBay store  – Nothing to Wear for her fashion collections (this is a reincarnation of Rich and Fabulous store that Olga ran for a while). She was in New York to attend a fashion conference and I […]

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 Posted by at 9:55 pm