Apr 052016
 

The Hare Krishna parade in New York is organized by ISKCON, International Society for Krishna Consciousness and is better known in the West as the Hare Krishna movement. In New York, you may have seen them occasionally in a subway or in and around Union Square, where they perform ‘bhajans’ (religious chantings) while dancing. You can’t really miss them if you’re in the vicinity.

Being originally founded in New York in 1966, the Hare Krishna movement has now spread throughout the world. Their basic teachings are a form of Hinduism. Compared to other forms or types of Hinduism, the Hare Krishna movement has been exceptionally successful in international expansion. It provides a sense of community where none existed previously and was very attractive to the hippie movements of the 60s and 70s.

The Hare Krishna parade, called a ‘rathayatra’, takes place every year during the spring-summer across various different cities throughout the world including some major ones like London, New York, Paris, Prague, etc. The Hare Krishna parade in New York has been happening at Washington Square Park.

If you’ve never been to one, I’d highly recommend checking it out, if only for some delicious free Indian food! The cultural and fashion elements are also worth noticing during the parade. The clothes are very colorful and the environment very vibrant.

Here is some coverage of the event in 2014.

Here is the priest on top of the parade vehicles going through on the roads surrounding Washington Square Park.

Hare Krishna Parade New York 2014 Priests

The priests of course hold a special position within Iskcon. They are supposed to be learned scholars. In addition, they also dress different, in whites and saffron (orange).

Hare Krishna Parade New York 2014 Priest

The religious elements also mean the giving of ‘prasadam’ or holy food that has first been offered to God and then eaten by the devotees.

Hare Krishna Parade New York 2014 Prasadam

The overall fashion at the scene is like nothing you’d normally see in New York. Many of the devotees were dressed in traditional Indian clothes, men and women. Also, it makes it doubly nice to watch people of all ethnicities, not just Indian, in traditional Indian clothes during the Hare Krishna parade in New York.

Hare Krishna Parade New York 2014 Traditional Indian Clothes 01

Hare Krishna Parade New York 2014 Traditional Indian Clothes 02

Hare Krishna Parade New York 2014 Traditional Indian Clothes 03

The saree, a traditional Indian wear, was quite popular among the participants of the parade.

Hare Krishna Parade New York 2014 Saree 01

The old and young alike were into the Saree.

Hare Krishna Parade New York 2014 Saree 02

There were many Indian families taking part in the Hare Krishna parade in New York.

Hare Krishna Parade New York 2014 Colorful 02

However, many of them were non-Indian ethnicities, but in Indian clothes.

Hare Krishna Parade New York 2014 Colorful 01

Hare Krishna Parade New York 2014 Fashion 01

Hare Krishna Parade New York 2014 Fashion 02

Hare Krishna Parade New York 2014 Fashion 03

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Jan 082016
 
Equinox Ad Campaign 2016: Commit To Something With W+K

Equinox, the New York based gym and wellness company is back with its 2016 ad campaign from the Portland based advertising agency Wieden+Kennedy. The shoots are courtesy of photographer Steven Klein. The theme this year revolves around socially responsible causes, with the tagline for the images as ‘Commit to Something’. Over the years, Equinox has […]

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 Posted by at 10:27 pm
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Equinox Ad Campaign 2015: Equinox Made Me Do It with Rankin

The Equinox Made Me Do It Campaign of 2015, the Equinox Ad Campaign for 2015 (Equinox uses one ad campaign for each year, that runs from January 1 to December 31), will follow the footsteps of the 2014 Equinox Ad Campaign, in stepping away from ‘conventional’ ideas of beauty and fitness, and moving the ad […]

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 Posted by at 1:51 pm
Jul 142014
 
Interview with Javinia Swiatek of The Sugar Coup

  Sidney: Tell us a little bit about yourself and what you do. Javinia: My name is Javinia, I’ve lived in a few different places in New York, and I make South American inspired confections for The Sugar Coup NYC. Sidney: You have a very interesting collection of jewelry. Tell us a little bit about […]

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 Posted by at 10:41 pm
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Interesting Fusion of Fashion, Technology and Art

It’s not every day that someone can come up with modern ideas that demonstrate the world we live in while bridging the gap between two different universes of fashion and technology all through the medium of art. You’re probably not going to run to the store to buy this dress for your next cocktail party, […]

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 Posted by at 6:52 pm
Apr 042014
 
What to Wear to the Casino (for Women)

A casino can be a fun place to spend the evening. Today’s casinos are often much more than casinos as they provide numerous activities including dining, dancing, night clubs and more. For this reason they are ideal as choices for a night out. Part of preparing for the evening is selecting not only an appropriate […]

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 Posted by at 8:51 am
Mar 082014
 
Interview with Kristina Filippova

Understand Fashion is pleased to feature the lovely Kristina Filippova, a part-time model who is originally from Ukraine and has traveled extensively all over the world. She isn’t a full time model but don’t let that fool you – she’s an immensely talented artist. She is currently in New York and is a student. We […]

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 Posted by at 11:26 am
Jan 212014
 
Equinox Ad Campaign 2014 with Wieden + Kennedy

Finally, after 3 years of Terry Richardson, Equinox, the high-end fitness and lifestyle gym/club, ditched him in favor of Wieden+kennedy for their 2014 ad campaign. Fashion photographer and controversy expert Terry Richardson headed the Equinox ad campaign from 2011-2013, and generated a fair bit of controversy with a good bit of sleaze thrown in. In […]

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 Posted by at 7:24 pm
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Equinox Ad Campaign 2012 with Fashion Photographer Terry Richardson

Equinox Ad Campaign of 2012 was done by fashion photographer Terry Richardson. The campaign created some controversy as people thought the models were too skinny instead of being fit. This was changed in the Equinox ad campaign in 2013, again by Terry Richardson. Equinox is a luxury fitness company headquartered in New York that has […]

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 Posted by at 11:12 am
Aug 012013
 
Equinox Ad Campaign 2013 with Fashion Photographer Terry Richardson

This is the Equinox ad campaign in 2013. Equinox is a luxury fitness company headquartered in New York that has redefined what it means to go to the gym. The club keeps an exclusive, high-fashion image that helps it to maintain quality and prices. No wonder then that they need a great ad campaign to […]

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 Posted by at 10:18 pm